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Consumer behavior has shifted dramatically as more people rely on digital platforms for information, shopping, and entertainment. Businesses now pay close attention to how audiences browse, compare options, and make decisions in real time. Market observations, some influenced by research conducted within a Digital Marketing Agency in Pakistan, show that personalization, speed, and convenience have become major factors in shaping consumer expectations. By understanding these evolving habits, brands can adapt their strategies and offer experiences that better align with what modern customers value most.